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BUSINESS
1.
2.
3.
4.
5.
Cellula as Healthy Life style eco-system
We are the future
The next health tech revolution
Community, Corporates and Healthcare
Crypto – Economy, India, AANA and Cellula Super App
STRUCTURAL PARTS
& TOKEN LIFECYCLE
1.
2.
3.
4.
5.
6.
7.
8.
9.
AANA Coin
Cellula Super App
Interactions and AANA Coin
- Rewards
-Collaborations
-Transactions
Cellula Roadmap
-Healthcare Metaverse
-Empowering businesses and individuals
TECHNOLOGY
AANA WORKFLOW
IN CELLULA
BLOCKCHAIN SECURITY
7.
8.
9.
Token Utility
Token Fundamental Value
Token supply distribution
WHY WE WILL MAKE
THIS HAPPEN
TEAMS
TEAMS
Cellula as Healthy Life style eco-system
Firstever NO RISK approach for crypto asset investments.
Cellula healthy lifestyle Superapp is a platform that makes life healthier and happier by integrating healthcare content, product and services under single umbrella. Cellula is primarily focused around empowering small size businesses, communities and corporates by enabling them technological solution and outreach. It rightly blends end user requirements for ecommerce, home services and gig economy.
The First Atmanirbhar Bharat Crypto powered healthy lifestyle eco system with NO RISK approach for its users and investors.
With a combined strengths of 1000s of courses, automated programs, tools, products, vendors , service providers and growing, Cellula as an app
not only delivers on numbers, it also has been ahead in taking initiatives
for the greater good of society and its audience under one roof. From
stepping ahead in the crucial times of Covid pandemic and partnering
with local communities in delivering healthy initiative to pan India campaign of wellness events to support women safety and health in the form of its Pink Midnight marathon initiative.
Cellula is a go-to destination for every health and lifestyle need. With Sustainability at its core and integration of best services in it DNA , Cellula is well equipped to enable its users, partners and small businesses to uplift the lifestyle standard. Cellula blends social and community commerce together.
Building a Web-3.0
Creator Economy
Creator Economy is Shooting past the moon
and back
Media hegemons see all users as cash cows
stripping their full collaborative potential
Economics interests of the biggest digital platforms are concentrated and often poorly aligned with their most valuable contributors, their users. Platforms have all the resources and a closed infrastructure to make vital decisions behind closed doors, virtually dictating millions of users how their existence on the platform will be shaped further. Creators are therefore always at their mercy at every next upgrade.
There are at least 4-38M influencers among ~3B active social network users.
Most of them are in it for the money, and rightly so — the gain can be huge.
But competition is fierce so it is a full-time job for only a few. With one in a
hundred being a professional creator there is still a lot of controversy around
whether or not it should be considered an occupation. And although the
latest influencer marketing spend increased to $14B, just one third of brands
pay actual cash, so only 1.5% micro-influencers (up to 50k followers) can live
on their social media income alone.
Industry incumbents hold all the power over users by single-handedly controlling
Economics interests of the biggest digital platforms are concentrated and often poorly aligned with their most valuable contributors, their users. Platforms have all the resources and a closed infrastructure to make vital decisions behind closed doors, virtually dictating millions of users how their existence on the platform will be shaped further. Creators are therefore always at their mercy at every next upgrade.
The Future of a
Platform is in Creators
At Chingari we know that creators are the core value
drivers of the platform soback
1. Theyknow their topics and audiences better than anyone
2. They know what features they need from the platform
3. They deserve to earn more for their sincere work
Since July 2020 we have been making being an influencer a job by sharing 30% of our revenue with creators directly through our centralized Aana coin*, an asset that introduces broader market mechanics to our users. We do so to support them in being who they are: the ones who make the platform a vibrant and attractive place for our users to return to for learning and entertainment.
We are going further than just monetization — we believe that creators should be in charge of how the platform their creations live in is developing. This is why we introduce GARI both as a future in-app currency and a governance token — in other words, we are bringing the decision-making power back to the users.
Potential revenue for 25.5M
Indian creators
Potential revenue for
18M Indian creators
This way we are making being a creator as a real career path — so that our users would be able to make a living by creating engaging, educational content and maintaining presence in our app.
​
Blockchain solution
Why Aana?
The current Aana platform has 31.26M MAU and serves 3.5M users per day. This is only the beginning. In the past year, over 4M users we reacquired each month, and the potential audience is much bigger. It is the vision of Chingari that each user (creator and viewer alike) should have their own tokens and direct blockchain interactions, making the platform more resilient and providing the users a gateway into the blockchain world without crippling its natural strong characteristics.
For that reason, for its blockchain integration, Aana needs a platform that is affordable, has high throughput now and is future-proof for the growth of the user base. The platform also has to be very stable, with a proven track record, and sufficiently decentralized.
Aana
Solana is the natural fit for these requirements. It is very fast, showing in practice the ability to sustain a higher peak throughput than Visa, even without sharding. It is also continuously working on growing these numbers. It is cheap, offering a reference price $10 per 1M transactions — as compared to $300,000 per 1M transactions on Ethereum (for instance). To top it off, Solana is built for stability and sustainable growth. Its mainnet
Why Aana?
The blockchain deployment of Chingari supports two types of tokens: has been live since March 2020, and it raised a $314M token round recently, led by Andreessen Horowitz
​1. GARI is the fungible blockchain token of the platform, built to SPL standard.*
2. Creator pool shares are tied directly to Creator Pools and are represented as fungible non-transferrable tokens. The shares are minted to support creators and connected to the revenues generated by them. Creator pool shares are implemented as a combination of staking, automated market makers (AMM), and bonding curves. Each Creator Coin has its own liquidity pool of GARI and a dynamic price based on the relative amount of staked GARI and the monetary mass of the coin. This mechanism provides free entry and exit for supporters and dynamic pricing for the coin with high capital efficiency.
Tokenomics
Aana token is capped to 1B in total supply and has an unlock structure to support 200 to 300M in circ
Staking
rewardsChingari
Chingari DAO
Treasury
Private Sale
Chingari
Advisors
& Team
Seed Round
Chingari
Airdrop to current
Public Sale
lating
15%
25%
10%
15%
10%
5%
20%
Buyback Burn
Chingari may purchase $GARI tokens and burn them to
support the asset price lating supply at
the end of year 1
Aana Platform
Aana Platform is an extension of the Chingari ecosystem into the
blockchain space. The goal is to empower both creators and viewers with
technological and financial instruments to interact directly with each
other and have control over the long-term direction of the social
interconnects through the Chingari App and GARI token, opening to the app users a wider blockchain world where they directly control their assets and can use their tokens both in- and out of the app to connect and transact with their counterparties, place governance
votes, and catalyze platform engagement and user base growth.
Creator Economy
Tipping creators with tokens, staking creators to support their work or creator profiles
E-tailing
Direct buying of goods
and services from a video
or creator profiles
Unique interactions Buying and unlocking in other ways exclusive content and services
Governance
Defining future direction of the platform
CELLULA APP
Short Videos
Multiplex
Messaging
Stakeholders
Technical
Overview
The main interaction point between Chingari and its user base is the mobile app,
fuelled by the backend. Integrated platform also connects to Solana blockchain that hosts
its token and smart contract components.
Backup key store
Encrypted key backups, locked from CHINGARI
Solana nodes
​Aana Token
Mobile Key Store
Users Private Key
Cellula Backup
Solana Nodes
Aana Token
SPL Standard
Governance Pool
Creator’s Pool
Platform Interactions
& GARI Token
The platform will run two groups of mechanics:
1. Transactional mechanics facilitate an exchange of goods & services,
2. Collaborative mechanics help users coordinate around a common goal or agenda, such as supporting a particular creator or defining the future of the platform.
All interactions are facilitated with GARI token. economy impacting the platform and the product.
Collaborative mechanics
Governance
Token-gated content
Creator Pools
Tipping
In-video sales
Influencer
marketplace
Sales from creator profiles
NFTs
Transactional mechanics
Premium content
& requests
The Chingari ecosystem is driven by four groups of actors: content creators, viewers, advertisers, and developers. GARI token connects all types of stakeholders on the platform.
DAO
Treasury
Voting
board
Creator
pool
1. To stake in governance as a way to
vote on the platform direction and
get rewarded via APY, as well as help
advance the common goal
(platform-wide collaborative usage);
​2. To stake in a Creator pool against
future revenue of a creator as well as
access creator-specific token-gated
content (other collaborative usage);
3. To pay directly to someone in
exchange for something
(transactional usage).
Future Development
Direction
Creator pools are a way for the viewers to support creators
by providing them with GARI through a special mechanism.
A creator initializes a special pool, that is used for social endorsement and is tied to the creator's popularity. By giving GARI to the creator users obtain shares of that
pool. The more shares of the pool are sold, the more expensive they become. Shares
can also be redeemed by shareholders by withdrawing the pro rata part of the remaining pool
Exclusive content
& opportunities
User
Staking into the
creator
Pool
PoCreatorol
Staking into the
creator
If users participate in a Creator Pool they will be able to access the locked content types: private chats, contests, videos, etc. We expect this to be a major utility point
behind the GARI asset. The creator can also decide to reward her supporters by giving premium access to some of her content, depending, for instance, on the amount of GARI that
individual stakers put into the pool.
Transactional Mechanics
This group of mechanics captures forms of traditional exchange
of goods and services for currency, or goodwill currency donations.
1. Tipping
Users can tip content creators with GARI. Because a blockchain keeps the record of
all transactions, creators always have a list of all supporters in case they decide to do a retroactive airdrop of premium content or unlock some exclusive interactions.
User
Creator
Occasional airdrop
Random incentives
​2. Influencer marketplace
Commercial companies can place advertisements on the platform by paying content creators with GARI for endorsements or other promoting content. Via a personalized ML-fed a user is provided engaging, targeted content so interested customers can purchase advertised products (Physical or Digital) with tokens directly on the platform.
User
ADVERTISING CONTENT
​Business
Creator
Collaborative
Mechanics
1.Governance
A Platform is only as good as its community. Chingari doubles down on that principle by introducing direct incentivized feedback loops within the community and between the community and platform developers. The centerpiece of the design is the mechanism of platform governance.
On Chingari platform, governance participation starts with staking GARI tokens in the Chingari DAO* and receiving DAO shares. The DAO, through its share-weighted voting system, passes protocolgoverning decisions and directs usage of the DAO Treasury. Active DAO voters receive an APY on their staked tokens.
Proposals on the DAO go through off-chain and on-chain states:
Off-chain (in-app) there is a proposal board for feature requests and suggestions, with upvoting and downvoting mechanics. This gives the board the best exposure among creators and viewers and allows good ideas to gain maximal traction, if they are understood by the community.
If the proposal reaches a supporters threshold and is sponsored by two users to be sent on-chain, it is uploaded to a smart contract and put to vote at the DAO.
Proposal
Board
Stalked
Voting
Liquidity
Pool
DAO
Treasury
Why we are
‘the Next Big Thing’
1. We have already incorporated the most
promising industry advances
Chingari is short-form-first, capitalising on the future of content formats
Indians — the primary Chingari audience — spend 1/5 of the day on smartphones consuming online content faster than the rest of the world. Traditional digital entertainment offerings underserve a strong users’ need for low-cost* instant personalized fun-feed with depth of choice. This is why short-form emerged as the fastest-growing content category jumping in India to 320M MAU in 2021 at 74% CAGR over 5 years. For creators, this is the most lucrative segment as well. Strong product-market fit will grow short-form by 4x and by 2025 60% of internet users will prefer this content.
Strong vernacular focus increases our reach to underserved
demographics
Chingari is short-form-first, capitalising on the future of content formats
Indian content ecosystem (the main Chingari
market) is now in a local content explosion phase,
so a strong Bharat positioning** is a must for app
proliferation, especially with short-form video format
being preferred by a majority of all Indian TA groups.
With 65% of Indians living outside urban centers
and 73% of them being non-English or Hindi
monolingual, users from non-metro areas are
underserved by digital entertainment that is mostly
in English or Hindi. In fact, for more than half of the
short- form audience availability of vernacular
content is the key reason for using short video apps
Tier-2+
short-form
Tier-2+
User
Metro
Why we are
‘the Next Big Thing’
ABC
Product
Service
Uesr
Uesr
Aana
Event
Uesr
Creator
Business
1
2
3
Earn vs Sell
Airdrops
EARN
SELL
Activity in
App
Direct Sale
ICOS
Trade
Investment
Buy
Products
Buy
Service
Content
Creation
Rewards
Sales Threshhold
Target
Micro
Interaction
Unlock
Content
Holding &
Investment
Corporate
Service
Advertising
Director
P2P Trade
Play Games
Donate for
Cause
Metaverse
Use
Strong hands
behind the wheel
Deepak Salvi
Co-Founder, COO
20+ yrs industry experience, creative mind
behind Zee5’s OTT launch
Deepak Salvi
Co-Founder, COO
20+ yrs industry experience, creative mind
behind Zee5’s OTT launch
Deepak Salvi
Co-Founder, COO
20+ yrs industry experience, creative mind
behind Zee5’s OTT launch
Deepak Salvi
Co-Founder, COO
20+ yrs industry experience, creative mind
behind Zee5’s OTT launch
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